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Advertise your services? Don't forget to specify the price!

Posted: 2020-01-15
Author: Services24.es team
Categories: For service providers

Internet is a convenient tool that will help you find a product or service you are interested in: you do not need to go around, search and ask where, what, and how much it costs. Nevertheless, many of us are faced with a slightly different experience, for example, you can choose a washing machine from a catalog using the price filter, but finding a service provider (to install this washing machine, create a website or provide SEO services) is a little more difficult.

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Everyone perfectly “describes” how your life will be facilitated if you choose his or her services, but forgets to mention a small detail - how much does it cost? Advertising services without a price is a huge mistake. Why?

Price is one of the main search criteria

People like to save money and this is no secret. If the cheapest option is selected when searching for a particular service provider, this is simply stinginess. If the cheapest option is selected after considering possible alternatives and evaluating the quality that will be obtained for an agreed fee, we are talking about rationality. A potential client who has not found a specific price for a specific service in your ad will have such thoughts in his head as: “Aha, he’s so expensive that he’s even afraid to post his price!”. The most realistic scenario is this: a potential customer will turn to another service provider who will specify the prices for his services and all his contacts

Specified prices save time

No matter what type of service we are talking about, each service provider faces fierce competition: you will not find common ground with a client, there will always be someone who will quickly steal the client from under your nose. Why send a request with the question "how much?" and spend time waiting for an answer, if you can contact someone who already has a reasonable price, and you can immediately proceed to negotiate all the details and order the service?

Specified price of a service is a great benefit not only for you, but also for the client

A service is not some vegetable that is enough to put on the scales and see the price. When determining the price of services (especially from the point of view of creative activity), it is necessary to evaluate a number of criteria (customer preferences, amount of work, time, quality, etc.). However, this is not a reason to advertise without a price. It is enough to indicate in the ad the minimum prices for performing a "standard" service and indicate that the final price depends on the specific order and individual preferences. The "FROM" price, so to speak. A simple example is writing an article. One client would be satisfied with random words for a couple of euros, others are ready to pay tens of euros for quality. The base price of the service indicated in the advertisement will help the client "filter" acceptable and affordable offers, and more people with real requests will contact the service provider.

The Services24.es portal gives service providers an opportunity to indicate “from” prices for their services. And, as the statistics of requests shows, pages with prices receive more requests for services than those without prices. So feel free to use this feature and attract even more customers!